May 10, 2018
Plastic surgery has gained popularity among individuals as it helps them rectify some deformities in their bodies and give them their desired looks. Studies reveal that the number of people seeking these procedures has drastically increased when compared to the previous years. This is the reason Dublin Cosmetic surgery clinic decided to use the open graph Software to analyze the market. Plastic procedures are gaining popularity for the following reasons:
- It delivers instant results. Numerous products in the market fail to deliver instant results, whereas others don’t deliver any results at all.
- It is pocket-friendly compared to a long-term use of some products. These are mostly one time procedures.
- They don’t have any form of side effects when compared to some brands in the market.
The use of the open graph Software
Every big institution must have a technique of safely storing their data. A point reaches when an institution cannot handle all the data flowing into their desk. The use of the software is considered the best option. Below are some advantages of using digital services for clients:
- It doesn’t consume a lot of space when it comes to storing data. The software is mostly installed in Computers.
- It requires minimum human control when operational. This means that your management expenses will significantly reduce.
This leading clinic decided to use analyze various things related to their clients. Below are some things the management board of this institution aimed to achieve:
- To safely store their clients’ information and prevent it from falling into the wrong hands.
- Find out what people think about their services
- Check out if their marketing strategies are effective or not
- Find out areas worth improving while delivering plastic surgery services.
Traditionally, the Dublin Cosmetic Surgery institute used to store their clients’ files on the shelves. As we all know, numerous people love keeping procedures a secret. Sadly, this was not the case. There were cases of missing clients’ files. Some files were retrieved whereas others were not. The cases of clients’ whose profile was on the missing files being contacted and threatened to pay a specific amount of money of their sensitive information will be released to the general public. Consequently, the number of files being stored was increasing at a very fast rate. This made storage services a bit expensive in terms of storage facilities. Secondly, retrieval of a client’s file became tiresome of impossible at times. The incorporation of the open graph software made it easy to store digitized data before being analyzed. This made retrieval of a client’s file very easy and efficient.
People have different views about plastic surgery. Therefore, it is prudent for any treatment such as the Dublin Cosmetic surgery to find out what the public thinks about this procedure. The open graph software helped the management board realize that some operations were on demand compared to others. This made it necessary for the management team of this top-notch clinic to come up with guidelines to help the public understand how the procedure is handled. There are numerous myths out there which discourage people from undergoing specific procedures. The management team of this institute explained to people that they have hired highly qualified and trained doctors. This minimizes the possibility of risks occurring when a procedure is being carried out.
Marketing strategies being analyzed by the Open graph Software
Marketing or advertising is the backbone of every investment. This applies to such procedures. Marketing helps reach the targeted audience and makes an institution well known among the public. Initially, Dublin Cosmetic Surgery clinic mostly used traditional channels to market their plastic surgery procedures. The pen graph software revealed the number of clients kept on reducing after a specific period. After intense study, it was found out that people mostly preferred digital services to market their products. The number of people using digital platforms to check out for products and service providers has drastically improved. A small fraction of the general population is still stuck on the traditional advertising strategies. Below are some of the reasons why traditional marketing used by this top-notch clinic slowly became outdated:
- It was limited to a specific geographical location. The open graph software revealed that majority of this leading institution mostly originated from Dublin. This is the reason the management team found it difficult to spread across Ireland.
- They were considered very expensive to the point only a number of limited cosmetic institutions could afford them.
- They were only effective for a limited time period. Their location of the traditional channels influenced the period they were going to be effective.
Thereafter, the doctors decided to try out online advertising strategies to see if they were going to be effective or not. To their surprise, the open graph software started showing an increase in the customer conversion rate. The number of clients seeking cosmetic procedure was increasing at a very fast rate. Consequently, the management cost of this clinic had significantly reduced. This institution tried out several channels such as the use of search engine optimization and social media, among others. Finally, the Dublin clinic wanted to find out the areas they could improve. This open graph software is unique in that the data collected from potential clients could be entered in the software to give a detailed finding. Numerous people were encouraging them to invest a lot of money in purchasing the latest technology. This mostly entails the equipment and machines used to handle a specific procedure. This would instill confidence in people that the procedure at hand is going to be a success with minimal or no complications at all.
Secondly, people requested recovery services. There are those who wouldn’t like anyone to find out they underwent a specific procedure. As a result, they end up requesting these services to recover in peace.